What is a Cookie?
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify you.
A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.
Two types of cookies are used on this website:
Session Cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site.
Persistent Cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).
Our Cookies Policy
How cookies are used on this site and what information is collected?
Session Cookies are used:
- To allow you to carry information across pages of our site and avoid having to re-enter information.
- Within registration to allow you to access stored information.
Persistent Cookies are used:
- To help us recognise you as a unique visitor (using a number, you cannot be identified personally) when you return to our website.
- To allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
- To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website.
We cannot identify you personally in this way.
Here's a list of the main cookies we use, and what we use them for. You'll find information about 3rd party cookies on the next tab.
| Cookie Name | Purpose |
| __utma, __utmb, __utmc, __utmz | These cookies enable the function of Google Analytics. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and browsing times. That information helps us to improve the website and your experience, and to make our marketing campaigns relevant. |
| JSESSIONID | This cookie allows our web servers to respond to your actions on the website and browsing the website. The website wouldn't work for you without it. |
| X40UI | Previously used to store an accessible version of the JLR GWS websites preference- now redundant |
| Sreferrer | Used to track specific campaign activities throughout a user journey for lead generation effectiveness analysis |
| JLR_fromDealerName | Holds the dealer name if the user visits Dealer.jaguar.com |
| JLR_fromDealerWebsiteAddress | Holds the dealer website address if a user visit dealer.jaguar.com before visiting www.jaguar.com |
| JLR_fromDealerWebsite | Holds a user`s preference to remove the dealer toolbar and not have their dealer assigned |
| campaignid | Used to track specific campaign activities throughout a user journey for lead generation effectiveness analysis |
| veedeskjaguar | A user cookie that is used to identify visitors who return back to the site |
| veedesksessionjaguar | Keeps the details of the individual browsing session of the user |
Third Party Cookies
Third parties serve cookies via this site. These are used for the following purposes:
To serve advertisements on our site and track whether these advertisements are clicked on by users.
- To control how often you are shown a particular advertisement.
- To tailor content to your preferences.
- To count the number of anonymous users of our site.
- To provide security within shopping baskets or transactions.
| Cookie Name | Purpose | Cookie Purpose |
| Psyma | psyma_participation | Stores users preference in participation of the Psyma research survey. |
| AddThis | di, dt, loc, psc, uvc, uid, uit, xtc | These cookies are used in recording user sharing and social activity and to help publishers know approximately where people sharing information are located For more information you can visit: http://www.addthis.com/ |
| Atlas Solutions | AA002, MUID | These cookies allow us to provide relevant information to our visitors. For more information you can visit: www.atlassolutions.com |
| Doubleclick | id, test_cookie | These cookies are used to measure the effectiveness of online marketing campaigns For more information you can visit: www.google.com/doubleclick/ |
| Scorecardresearch | UID, UIDR | These cookies are used for anonymous usage statistics For more information you can visit: www.scorecardresearch.com/ |
| Tidlatv | Tidal_ttid ttvrc | Used to define demographic information about users |
WEB BEACONS
Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web Beacons collect only limited information which includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.
Managing Cookies
Disabling and Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled. Guideline instructions on how to check cookies are enabled follow below:
How to check cookies are enabled for PC’s
Google Chrome
1. Click on 'Tools' at the top of your browser window and select Options
2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
3. Now select 'Allow local data to be set' ### Microsoft Internet Explorer 6.0, 7.0, 8.0
4. Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
5. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
6. Settings above Medium will disable cookies ### Mozilla Firefox
7. Click on 'Tools' at the top of your browser window and select Options
8. Then select the Privacy icon
9. Click on Cookies, then select 'allow sites to set cookies' ### Safari
10. Click on the Cog icon at the top of your browser window and select the 'Preferences' option
11. Click on 'Security', check the option that says 'Block third-party and advertising cookies'
12. Click 'Save'
How to check cookies are enabled for Macs
Microsoft Internet Explorer 5.0 on OSX
1. Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
2. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
3. Settings above Medium will disable cookies
Safari on OSX
1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
2. Click on 'Security' then 'Accept cookies'
3. Select the 'Only from site you navigate to'
Mozilla and Netscape on OSX
1. Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option
2. Scroll down until you see cookies under 'Privacy & Security'
3. Select 'Enable cookies for the originating web site only'
Opera
1. Click on 'Menu' at the top of your browser window and select 'Settings'
2. Then select 'Preferences', select the 'Advanced' tab
3. Then select 'Accept cookies' option